90%.  64%.  12%.

Or, why you can’t seem to reach your boss/kids/neighbors/co-workers.

Ninety percent of people born before 1944 prefer the telephone for communication, and sixty-four percent of boomers.  Just twelve percent of people born after 1981 choose the phone – dead last, after web chat, social media, text, and email.  In other words, if you try to call someone under 35, you might be on hold for a long long time.

These are just one small part of one small slide (slide 107, pasted below) in Mary Meeker’s gigantic data-intensive annual internet trends report, which is well worth the time to review in its entirety – with thanks to her and to KPCB for continuing to share this helpful perspective.